Our Go-To-Market strategy targets rapid adoption and growth in FMCG by identifying key customer segments and aligning marketing and sales efforts. We use both direct and indirect channels, including retail partnerships and e-commerce, to maximize reach. Post-launch, customer retention is prioritized through loyalty programs and excellent service.
From appointing distributors to building plans to monitoring and optimizing execution, Al Qima is able to play an important role in ensuring robust and reliable levels of availability.
With over 40+ years of combined regional experience across categories, our Consultancy offers expert guidance to success in the FMCG sector. We cover market entry, portfolio optimization, RTM plans, and operational best practices, helping businesses refine plans, optimize supply chains, and uncover growth opportunities for long-term success.
Our E-Commerce strategy enhances digital presence, expanding reach through partnerships with online retailers and efficient logistics. By prioritizing speed, convenience, and superior service, we create a seamless purchasing experience, constantly analysing customer behaviour to remain agile and responsive to market changes.
We can play a pivotal role in ensuring that promotional planning and execution is done at optimal cost and stays within budget.
Product launches are critical to growth. Choices of channel, communication and execution are aspects that we work on to ensure success. We utilize a multi-channel approach, combining digital marketing, in-store promotions, and influencer collaborations to create buzz. Each launch is supported by data-driven insights and tailored campaigns that ensure maximum visibility, seamless customer experience, and strong market entry
+971508472316
ecom@alqima.co